Entries from July 2010 ↓
July 31st, 2010 — Big Balloons, Uncategorized
According to Fast Company, McDonald’s launch of “real fruit” smoothies (they’re actually made from purees) rightfully rattled, Jamba Juice.
The San Francisco-based company responded with a new product of its own called the Cheeseburger Chill, described in a press release as “beefy, smothered in cheese, loaded with your favorite condiments and blended to creamy perfection.” There’s even a commercial to whet our appetites:
When you visit the Cheeseburger Chill site, the hoax is revealed. Jamba Juice isn’t really mixing burgers in its blenders, they’re just making a competitive statement.
July 31st, 2010 — Big Balloons, Uncategorized
It seems to me that Jimmy John’s–more so than other sub chains–has their Social Media Marketing game face on.
The brand is on Twitter, YouTube and Facebook and they have a frequently updated blog called FreakFast, where they’re busy directly engaging with fans via “Picture of the Day” uploads and other means.
Clearly, Social Media Marketing is easier to do when a company is already promotional and experiential by nature, as Jimmy John’s is. Take a look at how easy it is to translate those attributes to video:
July 31st, 2010 — Big Balloons, Uncategorized
Dickies is working with Goodby, Silverstein & Partners to highlight the brand’s spirit and flagship product, the Original 874 Work Pant.
The goal of the campaign is to solidify the 874 as a universal icon for the Dickies brand and convey the brand’s relevance to a larger audience.
“We challenged Goodby, Silverstein & Partners to create a unique campaign that acknowledges the ethos of our brand and honors the diversity of our consumer base. These are people who work hard, often under the radar, but with earnest dedication and heartfelt passion,” says Tad Uchtman, Senior Vice President of Marketing, Merchandising and Licensing at Dickies. “GSP has exceeded our expectations.”
Rich Silverstein says, “Work wear is very trendy today, but Dickies has been providing people with the toughest clothes for work for almost 90 years. Our challenge was to find the simplest and most honest way to tell that story.”
